ADVERTISERS

Effective advertising doesn't scream at its audience. It persuades. It sells. The key to cost-effective advertising is making your voice heard where an audience is already listening. VOICE OF THE DIABETIC, circulation 187,000+, offers such an outlet. Make your voice heard. For advertising information contact: Eileen Rivera, National Advertising Sales Manager, 726 E. Belvedere, Baltimore, MD 21212; phone: (410) 435-3648, fax: (410) 435-6159.